In the world of mezcal, this upcoming industry is becoming this massive distribution where the demand needs to be met, the name of the producer is no longer given credit, he doesn’t appear on the label anymore, which needs to change, that would be the first step.
Do we really want this industry to turn mezcal into a soulless business? Where the producer doesn’t have time to celebrate and create something for his family, to share and hold during the best times? Or do we want to— in the next 15-20 years—to keep on drinking a good mezcal with our loved ones, keep on drinking a soulful spirit, a drink worthy of respect, because of their people, of its towns and its culture… that’s where the key to understanding mezcal.
With agave based spirits gaining more prominence in the industry, the opportunity to make sourcing, procurement, and marketing easier is welcomed. The MGx platform is a powerful tool for efficiently matching supply with demand by curating great products for importers and brands looking to bring authentic spirits and stories to customers.
Maguey Exchange offers mezcal producers a unique opportunity to blend tradition with innovation. The platform respects age-old processes while empowering producers with real-time insights, elevating their knowledge and control over their operations. This fusion not only broadens their reach to global markets but also sets a new standard for mezcal production. In an industry where knowledge is crucial for selling, exporting, and purchasing, Maguey Exchange is the game-changer we've been waiting for.
By leveraging our blockchain-based platform, Maguey Exchange will be able to empower small-scale producers in Mexico, promote sustainable and ethical sourcing practices, and create a more equitable market for mezcal. We look forward to working with Maguey Exchange to revolutionize the mezcal industry and create positive social and environmental impact.
The prevailing market forces, influenced by rapid commercialization and growth aspirations, inadvertently place agaveros, producers, and their communities in a less advantaged position. This is largely due to an existing gap in economic, operational, and environmental knowledge, which, if bridged, could empower them to make more informed decisions.