So many people benefit from mezcal, not just the mezcal producers but the people who make our tools and equipment, it’s a cyclic job that benefits a lot of people. So when you’re home, sipping your mezcal, you realize that it’s not a one person job or effort, there’s a whole community behind it, or several communities.
It's crucial for me to understand all the costs incurred by a producer to manufacture 1 liter of mezcal… I believe a platform that could bring together both sides—the producers and marketers—should take on this responsibility.
I believe that the best brands today are small brands in terms of production but huge in quality. There's a family behind each of them. In our case, we live here in the distillery, every day we have contact with the drink, we are producing and distilling it. We also have to enjoy it almost every day. And the importance is that we know how each process is going.
With agave based spirits gaining more prominence in the industry, the opportunity to make sourcing, procurement, and marketing easier is welcomed. The MGx platform is a powerful tool for efficiently matching supply with demand by curating great products for importers and brands looking to bring authentic spirits and stories to customers.